NONPROFITS

Running a non-profit is no easy feat. Between fundraising efforts, managing your team, and keeping your current donors engaged – we know you are a wearer of many hats. That’s why we’ve built our technology to get you more donations, cost-free – so you can get back to fulfilling your mission.

When you list your non-profit on DonorUP, you get access to thousands of new donors in the app and easy marketing to get people who come across your non-profit donating too. Here are 4 easy ways to capture this traffic and get more donations. 

Add donations to your website

What we’ve come to find is – there is no shortage of people who want to give. The problem is, many people don’t know how or where to start. Give potential donors who visit your website an easy way to donate by letting them know they can find you on DonorUP.

Share on social media

Chances are that your donors’ main source for news is social media. This means when they’re reading about current events, marginalized groups or natural disasters – they’re likely scrolling on Instagram or Facebook. Post DonorUP digital assets or request a graphic on social media to let people know where to find you and how to donate. 

Promote in your space

If your organization has a physical location, you likely get a lot of foot traffic from events, volunteer days – even lunch meetings. It’s also likely that many of these people who visit your space don’t donate to your cause. A clear call to action can solve this. Hang signage that encourages recurring giving. Or give a “thanks for visiting” card that educates guests on how to continue their support.

Host an event with us 

There’s no better way to connect with potential donors than meeting them in-person. Host an event with DonorUP to meet new donors and share your story. Connect them with your mission and your team during engaging panels, happy hours and leisure events. 

Have any questions or want to host an event with us? Give us a call at 631.681.9746 or email [email protected] and a non-profit specialist will be happy to help you. 

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Last week’s panel on innovation and action to change prevailing issues around food equity and access.

FEAST founder Sam Polk introduces panelists at Accenture.

We were blown away by the stories of panelists Dana Rizer (FEAST), Gabby Rodriguez (HarlemGrown), Alex Godin (Lemontree), Angela Chiappara (Brooklyn Community Services), and Mohamed Attia (Street Vendor Project). 

What stood out most to us is that whether you’re discussing food affordability, education, advocacy, or accessibility, everyone can connect to a food story.

These panelists shared personal anecdotes regarding the importance of family dinners; talents as burgeoning chefs; living in food deserts; and the rights of street vendors. And we feel confident saying that every guest of the event felt empowered with the tools to take a step towards change.

We’re proud to support this event and encourage you to explore the missions of these amazing organizations. What’s more, every organization from the evening’s panel is listed on DonorUP! If the Fair Food Fight is important to you, consider making a donation through the app.

As always, 100% of your donation will go to the nonprofit, and you’ll be eligible for rewards and events from us!

And a special thanks to Accenture SoHo Innovation Studio and Taylor Durland for moderating such an engaging panel. You can read more about Taylor in his recent Impact Profile!

Let’s DonorUP!
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We sat down with Taylor Durland, the FEAST New York Advisory Committee Chair, for this month’s Impact Profile.

Impact Profiles, is a series celebrating our community. We’re talking to non-profit founders, executive directors, and donors alike about what they care about most and their unique missions. 

Thanks to Taylor for taking the time and for including us at FEAST’s Fair Food Fight event next week: Perspectives on Food Equity, Food Access, Innovation and Action. A discourse on the prevailing issues around food equity, with a focus on opportunities to innovate, take action and create change. You can RSVP here!

Impact Profile: Taylor Durland

Let’s start with some Fast Facts!

Where are you based? New York City

Occupation? Innovation @ Accenture

Favorite Non-Profit: FEAST

How do you spend your free time? Travel, wellness and doing cool things with good people. Time is my most precious resource. I want to spend it with people who challenge, inspire and enrich me.

What first got you interested in philanthropy?

I was blessed with parents who pushed me and my brothers out of our comfort zones from a young age…prioritizing travel and seeing people that were different from us. I started to wrap my head around this idea of privilege (though I’m not sure 5-year-old me would have known to name it as such) and I felt energized at working to support those who weren’t brought into this world on such a solid footing as I was.

Has this outlook changed over time?

Not really. It’s still a passion, but manifests itself in different ways. While I haven’t landed any local news segments since my kindergarten debut after launching the General Mills cereal box tops for education program at my school (remember when kids ate gluten?!)…

Great, now all I can think about is Lucky Charms!

(laughs) Food and health have become a more central part of how I strive to give back.

I’m most passionate about helping empower underserved communities with the tools to lead healthier lives and health + wellness education.

FEAST (Food, Education, Access, Support, Together) is an amazing LA-based organization I worked to bring to NYC. FEAST provides comprehensive wellness programs that combine food education and group support. Knowledge is power.

It’s hard to believe we live in one of the most progressive cities in the world yet the gap between places where there’s a Sweetgreen on every corner (and patrons who can afford a daily $15 salad) and those where the only option is a corner bodega, is staggering. FEAST works with partners around the city like Wellness in the Schools, Edible Schoolyard NYC, Harlem Grown, Misfits Market, and Tom Colicchio’s Crafted Hospitality Group to educate and empower around this most basic need.

How can people get involved?

Here’s a quick layup – donate to FEAST on DonorUP!

And we’re always looking for educators who are willing to get certified to teach our programming, especially as we expand throughout the five boroughs and beyond.

It sounds like giving back is a big part of your lifestyle and goals.

When I’m in an environment where I’m pushed to my limits, it fuels me to ask more questions, reach for the next milestone and unlock a new confidence and presence that is part of who I’m becoming. Mindfulness is priceless.

Taking part in making the world we live in just a bit better, a bit fairer…grounds me in appreciation for what I have. It gives me mindfulness that fuels me in work, play and everything in between.

Taylor Durland is a NYC-based management consultant, wellness fanatic and lover of 90s R&B. Catch him sweating it out in NYC’s Hudson River Park or exploring the world off the beaten path @tdurlo.

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INFORMATION

Take a moment to reflect on where you grew up, went to school, how you spend your free time. This all informs where you give and why you feel connected to your causes. Welcome to Impact Profiles, our new series that’s all about our community, about you. We’re talking to non-profit founders, executive directors, and donors alike about what they care about most and their unique missions.

I recently spoke to Katie Campos, Executive Director of Teach for America Buffalo. In our conversation, we covered her professional history, personal motivations, and unique philanthropic identity. And through it all, she placed an undeniable emphasis on access to and empowering people with information.

“One of my values is a big belief in people’s capacity.”

It came as no surprise, then, to discover that since she was a child, Campos was interested in the news. From a young age, she’d seek out the newspaper, and spot contradictions– why are they saying one thing but doing something else? She had access to information, and it empowered her. Now as an adult, Campos’ philanthropic identity directs her towards education and informing communities. “One of my values is a big belief in people’s capacity,” says Campos.

ORGANIZATION

Before TFA, Campos worked with DFER (Democrats for Education Reform) and later moved home to Buffalo, NY. She used the word “outraged” several times to describe how she felt about the school system and how difficult it was to find information about NY public schools. She wanted to put together why so many classrooms didn’t have grade-appropriate books, why students were graduating wholly unprepared for their grade-level, why the schools were effectively failing. And why more people weren’t talking about it.

She began organizing parents and students to learn about their rights and understand what policies could better serve their schools. Before this movement gained momentum and transformed into the nonprofit organization Buffalo ReformED, Campos would wait outside schools, churches, and talk to parents one-on-one about their experiences.  

“Cultivating people [like parents], helps them to appreciate their full potential.” Campos believes that you can steward a community to what they perceive as a challenge and through information, empower them with tools to alleviate it. The ingredients for success here are strong leadership and the principle of “power in numbers.”

After ReformED, Campos served in Governor Andrew M Cuomo’s office as the Assistant Secretary for Education. But Buffalo called her back. She cites “proximity” as the driving force in returning to the city. “The further you get removed, the harder it is to find out what’s going on on the ground level.”

MOTIVATION

As a leader, Campos adopts these two truths to keep people involved over time: “education is far from where it needs to be, and every time there’s a bright spot, celebrate it.”

There’s a lot of work to do. What gets tricky is the “revolving door” of parents and students, as she put it, cycling through the schools. Because in the years a student is enrolled, they might not see the sweeping changes they dream of, but they can absolutely make progress.

They know and “feel like they’re part of making history.”

I asked her how we can motivate people to advocate for change when they might not see immediate results. “As far as the ‘here’s what I can do today, tomorrow, next week,’ the short answer is… stay informed. Give [people] a number of different news sources. Understand what kinds of questions they can ask their kids about how things are going at school.”

This applies to teachers as well. To reduce the risk of burnout, TFA Buffalo Corps members connect with kernels of goodness and those aforementioned “bright spots” that can be expanded upon. Campos knows that change takes time, but she’s seen first hand the impact this kind of coaching can have on a community and now the TFA Corps members. They know and “feel like they’re part of making history.”

LOOKING FORWARD

“Every recurring donation, no matter the amount, gives us a boon of confidence…We hold every donor in the same regard.”

So what’s the next phase of involvement and growth? The next generation.

Campos admires the motivation of Millennials and Gen Z-ers. “They have come to expect information at their fingertips. They do their own research. They expect answers and clarity about what they’re involved in.” And she’s optimistic about the impact this age group can have. As Campos expressed, feeling entitled to answers is a good kind of entitlement. As we age, we see how hard it is to push against a system for so long, to see how long it takes to see change, and eventually, we no longer feel entitled to information.

There’s that word again: information. “We need to ensure that the world is changing to meet the needs of this age group. They’re making informed choices.” And transparency plays a critical role. When concrete answers are missing, Campos believes that “‘I don’t know’ is a fine answer as long as it’s transparent.” We can learn together. And it starts locally.

You can start with yourself. Your community. Your city. As Campos learned, proximity does matter. And it’s the people in a community who can change that community for themselves.

“A recurring donation means that your vision aligns with our vision.”

TFA Buffalo offers personalized support for their corps members, building a network of leaders committed to their unique missions and community goals. The website for TFA Buffalo boasts that “in addition to continuing their work as teachers, alumni in our region also have become principals and district leaders, joined local nonprofits, and founded charter schools—all moving to redefine what it means to get an excellent education in our city.” That sounds like Campos’ leadership in action.

Of course, it’s also the wider community that matters. Far beyond the city limits of Buffalo is a community of givers with philanthropic identities that connect them to this city and this mission. So whether near or far from Buffalo, Campos says, “every recurring donation, no matter the amount, gives us a boon of confidence…We hold every donor in the same regard.”

It goes back to the idea of power in numbers. For TFA Buffalo, each donation indicates an interest in the work TFA is doing. “A recurring donation means that your vision aligns with our vision.” And she assures that they keep the community informed about where the money goes. And if you have questions about TFA Buffalo? Ask! The thirst for knowledge and informed decision-making is at the foundation of Campos’ work. This kind of transparency, empowerment, and growth-mindset helps build the habit of giving and an informed community. And that’s the future of change-making.

#LetsDonorUP  @TFABuffalo

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What’s the relationship between your mindset and your fundraising campaigns?

That’s exactly what we set out to answer this morning at NYN Media’s Nonprofit Fund Con. NYN Media brought together fundraising and development executives from nonprofits across New York for a variety of panels and networking opportunities on creative campaigning and raising money.

We were honored to be included in such impressive company, as DonorUP Founder and CEO Allan Amico moderated the first panel of the day: The Importance of a Fundraising Mindset to all of your organizational communications.  

(from L to R) Allan Amico, Jackie Garcia, Simone Joye-Eford, and Mitch Sternbach.

Allan led a discussion examining the current state of fundraising, how nonprofits can take responsibility for creating and managing engaging campaigns, and what ingredients go into writing successful grant proposals. The underlying theme: your mindset. A fundraising (growth) mindset empowers nonprofit leaders to build more proactive campaigns, strategy, and has a higher rate of “yes!” from potential donors.

We’d like to thank Mitchell Sternbach of the Greater Jamaica Development Corporation, Simone Joye-Eford of the Jericho Project, and Jackelyn Garcia of Hudson Guild for the engaging talk and kicking of #FundCon2019 with aplomb. What this panel (and the sheer number of audience questions) proved is the power and potential within ourselves. What the panel uncovered is the relationship between mindset and the campaign philosophy of effective storytelling. Whether you’re on the organization or donor side, we are all fueled by our emotion. And a common non-negotiable across the board (well, panel?) …

Gratitude.

It’s the key to nonprofit/donor relationships and thus donor retention.

But with the simple “thank you” comes a somewhat more complicated issue of the role of social media in that same relationship-building. (Take, for instance, the fact that organizations get no donor information from something like Facebook fundraising…)

Simone, Mitch, and Jackie all agreed on the power of social media and the importance of thoughtful content curation across relevant platforms (think Twitter, Instagram, and Facebook), understanding that each platform invites a different audience and thus a wide base of potential donors.

What must be taken into consideration, however, is the notion of content as a form of currency. On one hand, social media is an incredible low/no cost way to give shout-outs and personally thank donors. And as a campaign tool, an organization can maintain relationships while delivering updates and a climate of transparency regarding where donor dollars go.  On the other hand, as an organization, you want to be thoughtful about who is getting a shout-out, when, and why. There’s a delicate balance to be had in making sure social media moments are meaningful.

To effectively connect with potential donors, you must be authentic to your organization’s mission and voice. There is no precise formula to follow. But every organization may use some of the same ingredients to build a campaign that serves their unique audience(s).

In an apt concluding question, Allan asked the panelists to look to the future. Which trends did they expect to see emerge in the next couple of years (and thus how nonprofits can begin to prepare for the success of future campaigns)?

Responses ranged from an emphasis on transparency; staying on top of trends to effectively communicate with the rising Gen Z; and the critical element of personalization of messaging for donors. We’ll take this one step further and ask every organization to consider their own mindset and emotional well-being when it comes to the potential fatigue of ongoing one-time giving campaigns. How can transparency, personalization, and retention best be served? The answer may rest with smaller, recurring donations from a loyal donor base.

We thank NYN Media for including us in a great conference and for providing organizations with the tools they need to meet their goals.

#FundCon2019 #LetsDonorUP

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